IDEAS home Printed from https://ideas.repec.org/a/ids/injdan/v7y2015i2p156-171.html
   My bibliography  Save this article

Exploring consumers' attitudes towards paper products that could be derived from transgenic plantations in Greece

Author

Listed:
  • Lambros Tsourgiannis
  • Vassiliki Kazana
  • Anastasios Karasavvoglou
  • Christos Antonios Tsourgiannis
  • Giannoula Florou
  • Persefoni Polychronidou

Abstract

This paper aims at exploring consumers' purchasing behaviour towards paper products that could be derived from transgenic plantations. Field interviews were conducted to a randomly selected sample of 205 consumers, who declared that they would buy such paper products. Principal Components Analysis indicated that the main factors affecting consumers' purchasing behaviour towards those products are potential environmental impacts of biotechnology use in forest trees, marketing issues relevant to paper products and product characteristics. Moreover, potential environmental and economic impacts mainly influence consumers' attitudes towards biotechnology use in forest trees. Through cluster techniques three groups of consumers with similar consumption behaviour were identified: a) opportunists; b) consumers with environmental concerns about biotechnology use; c) consumers interested in marketing issues. Discriminant analysis was performed to predict cluster membership and a non-parametric test to profile each consumer group according to personal characteristics and attitude towards biotechnology use in forest trees.

Suggested Citation

  • Lambros Tsourgiannis & Vassiliki Kazana & Anastasios Karasavvoglou & Christos Antonios Tsourgiannis & Giannoula Florou & Persefoni Polychronidou, 2015. "Exploring consumers' attitudes towards paper products that could be derived from transgenic plantations in Greece," International Journal of Data Analysis Techniques and Strategies, Inderscience Enterprises Ltd, vol. 7(2), pages 156-171.
    • Handle: RePEc:ids:injdan:v:7:y:2015:i:2:p:156-171
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=68748
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:injdan:v:7:y:2015:i:2:p:156-171. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=282 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.