Market segmentation of non-adopters of balanced scorecard using CHAID analysis
Organisations believe that the adoption of popular management tools enables them to radically improve their performance. Balanced scorecard (BSC) is one of the popular tools that have been gaining prominence globally and are also being adopted by Indian organisations for performance improvement and strategic alignment. The research outlines the prospective market segments towards balanced scorecard implementation. A criterion-based scheme integrating chi-square automatic interaction detection algorithm (CHAID) has been utilised to separate the responding organisations into mutually exclusive segments. Among the four resultant segments, two are identified as actionable segments according to the gain index score resulting from the CHAID algorithm. The results from the study also indicate that there are significant variations in demographic characteristics among the respondent organisations grouped into actionable and non-actionable ones. With analyses of two actionable segments, variations in demographic characteristics are also manifested in this research. It has been observed that the motivations for organisations to adopt balanced scorecard and the inhibitions amongst non-adopting organisations towards balanced scorecard adoption require intense research attention.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 3 (2011)
Issue (Month): 2 ()
|Contact details of provider:|| Web page: http://www.inderscience.com/browse/index.php?journalID=282|
When requesting a correction, please mention this item's handle: RePEc:ids:injdan:v:3:y:2011:i:2:p:143-158. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Darren Simpson)
If references are entirely missing, you can add them using this form.