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Business of traditions: the craft economy of wicker willow in the Himalayan plains

Author

Listed:
  • Mudasir Rashid
  • F.A. Shaheen
  • Abid Sultan
  • M.M. Kachroo

Abstract

The wicker willow craft industry in the Himalayan Plains of India amalgamates cultural legacy, artisanal expertise and commerce. This study analysed its production, distribution and commercialisation, highlighting its socio-economic significance in supporting livelihoods and conserving traditions. The analysis of the supply chain from raw material cultivation to final products, substantiates its economic viability. Essential financial parameters comprise a Payback Period of 3.89 years, a Net Present Value of ₹14,555, an Internal Rate of Return of 8.62% and a Benefit-Cost Ratio of 1.65. Profitability metrics, including a Net Profit Margin of 61.28%, Gross Profit Margin of 64.17% and Operating Margin of 62.72%, underscore financial robustness. A three-tier inclusive plan is proposed to modernise the sector while maintaining traditions, expanding market access, streamlining supply chains and assisting craftsmen for sustainable growth.

Suggested Citation

  • Mudasir Rashid & F.A. Shaheen & Abid Sultan & M.M. Kachroo, 2026. "Business of traditions: the craft economy of wicker willow in the Himalayan plains," International Journal of Applied Management Science, Inderscience Enterprises Ltd, vol. 18(3), pages 355-372.
    • Handle: RePEc:ids:injams:v:18:y:2026:i:3:p:355-372
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