IDEAS home Printed from https://ideas.repec.org/a/ids/injams/v18y2026i2p208-230.html

Relationship between eWOM usefulness, eWOM adoption, and buying intention on social networking sites

Author

Listed:
  • Phuong Viet Le-Hoang

Abstract

The purpose of this research is to explore, measure and analyse the relationship between information quality, perceived credibility, information needs, subjective norms, electronic Word of Mouth (eWOM) usefulness, eWOM adoption and purchase intention via social networking sites. The method is a Cronbach alpha reliability test, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM). In order to conduct the research, the author distributed 512 survey questionnaires and collected data from 503 valid respondents. The results showed that eWOM plays a mediating role when customers purchase products and services via social networking sites. Based on that, the research recommends the necessary solutions to improve the buying intention and encourage customers to do E-WOM.

Suggested Citation

  • Phuong Viet Le-Hoang, 2026. "Relationship between eWOM usefulness, eWOM adoption, and buying intention on social networking sites," International Journal of Applied Management Science, Inderscience Enterprises Ltd, vol. 18(2), pages 208-230.
    • Handle: RePEc:ids:injams:v:18:y:2026:i:2:p:208-230
    as

    Download full text from publisher

    File URL: https://www.inderscience.com/link.php?id=154557
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:injams:v:18:y:2026:i:2:p:208-230. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=286 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.