Value systems in some recent marketing and organisational literature

The purpose of this paper is to collect the measurement methods of the value system construct and the connection models between the value system and variables considered antecedent or consequent in the areas of organisational and purchasing behaviour. The results of the theoretical and empirical research analysed have allowed the description of theoretical hypotheses that propose the multidimensional character of the value system. The cognitive dimension is hypothesised to be salient in the measurement methods and in the connection models it is also possible to hypothesise the involvement of the affective and motivational dimensions in the internal and external actions of organisations. The paper collects the most important theories on the measurement of values and analyses some relevant research studies that have applied measurement techniques. The measures of values and connections can be analysed according to a descriptive model which involves the affective, cognitive, motivational and communicative dimensions.