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Applying an extended theory of planned behaviour to predict Indian customer's e-vehicle purchase intention

Author

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  • Vishal Soodan
  • Shantanu Saha

Abstract

The purpose of this paper is to predict the intentions towards purchase of EVs in India This study has taken Theory of Planned Behaviour (TPB) as base and underlined its constructs to gauge the intentions by adding variables namely Environmental Concern and Openness to Experience. The data was collected on a structured questionnaire using systematic sampling. Total 443 filtered and sorted responses were taken into consideration for analysis out of total 988 questionnaires distributed in Ludhiana and Chandigarh cities of India. It was found that two components of TPB model, Attitude and Subjective Norms along with modified constructs: Environmental Concern and Openness to Experience, significantly explain intention towards EV purchase. However, Perceived Behavioural Control (PBC) was found to be insignificant. The study results will be helpful to policy makers and marketers in enhancing the understanding about decision making of customers to purchase an e-vehicle in India.

Suggested Citation

  • Vishal Soodan & Shantanu Saha, 2023. "Applying an extended theory of planned behaviour to predict Indian customer's e-vehicle purchase intention," International Journal of Applied Management Science, Inderscience Enterprises Ltd, vol. 15(3), pages 258-276.
    • Handle: RePEc:ids:injams:v:15:y:2023:i:3:p:258-276
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