IDEAS home Printed from https://ideas.repec.org/a/ids/ijtrgm/v21y2025i1p39-70.html
   My bibliography  Save this article

Strategies for enhancing Gen Z employee retention in the BPO industry: a focus on organisational economic socialisation

Author

Listed:
  • S. Shri Sailaxmi
  • Nisha Ranjithsingh

Abstract

The study aims to investigate the factors influencing Gen Z ER (Employee Retention) by examining the role of organisational economic socialisation factors (i.e., training, co-worker support, prospects) and psychological contracts. In contrast to previous generations, socialising and retaining Generation Z (Gen Z) employees is difficult to engage and retain in the business process outsourcing (BPO) industry. Data was collected via an online questionnaire using cluster probability sampling techniques from four BPO organisations targeting only Gen Z employees working in the BPO industry, and 137 responses were recorded. We tested the hypothesis using the confirmatory factor analysis (CFA), partial least square structural equation model (PLS-SEM) and mediation analysis. The study's results imply that the psychological contract illustrates a mediating factor between the construct of organisational socialisation and ER, particularly concerning Gen Z. This study recommends that BPO companies focus on training programs, development of proper career progression, improving psychological contracts and enhancing the presence of co-workers' support to retain Gen Z employees.

Suggested Citation

  • S. Shri Sailaxmi & Nisha Ranjithsingh, 2025. "Strategies for enhancing Gen Z employee retention in the BPO industry: a focus on organisational economic socialisation," International Journal of Trade and Global Markets, Inderscience Enterprises Ltd, vol. 21(1), pages 39-70.
    • Handle: RePEc:ids:ijtrgm:v:21:y:2025:i:1:p:39-70
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=146317
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijtrgm:v:21:y:2025:i:1:p:39-70. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=130 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.