Digital economy: the main power for digital industry in Indonesia

The world as we know it is continually changing and one of the fundamental drivers of this is digital transformation. At its core is how to use the latest technology to do better. The backbone of the digital economy is connectivity, which means growing interconnectedness of people, organisations, and machines resulting from the internet, mobile technology, and the internet of things. In the digital era, the massification use of data is transforming business models, facilitating products and services, creating new processes, generating greater utility, and creating cultural diversity among management. However, it also presents some challenges for consumers. The impersonality of e-commerce weakens the relationship between businesses and consumers, thereby increasing consumer vulnerability, which could lead to unfair commercial practices and causing uncertainty and lack of trust by consumers.