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Strategic management in a public hospital by balanced scorecard and economics analysis

Author

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  • Purichat Rodpai
  • Jongrak Hong-ngam

Abstract

The objective of this study was to examine the overall management efficiency of a public hospital in the Northeastern region, Thailand by using the data envelopment analysis (DEA) and Balanced Scorecard (BSC) framework. The study was conducted in three phases including: 1) measuring the organisational performance efficiency using the DEA; 2) analysing the organisational strategic plan and formulating a strategy map to explain connections between strategic objectives based on the main perspectives of the BSC (financial, customer, internal process, and learning and growth); 3) interviewing hospital administrators about the overall strategic management of the hospital to determine how to improve management strategies to maximise balance and efficiency.

Suggested Citation

  • Purichat Rodpai & Jongrak Hong-ngam, 2020. "Strategic management in a public hospital by balanced scorecard and economics analysis," International Journal of Trade and Global Markets, Inderscience Enterprises Ltd, vol. 13(1), pages 126-133.
    • Handle: RePEc:ids:ijtrgm:v:13:y:2020:i:1:p:126-133
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