IDEAS home Printed from
   My bibliography  Save this article

Information, intelligence and resource advantage: a multi-market multi-theoretic call for research


  • Frank G. Adams
  • R. Glenn Richey Jr.
  • Michael G. Harvey
  • Chadwick B. Hilton


Market orientation has been cited as a source of competitive advantage that allows the firm to construct offerings superior to those of competitors by the effective collection and dissemination of and reaction to market intelligence. Previous work on market orientation has focused on the effort firms devote to market intelligence and the importance that firms assign to market oriented capabilities. However, there has been little attention to the sources from which firms draw market intelligence. This oversight bears particular importance in a world of global trade, where the ability to gather useful information relies on the ability of firms to establish and maintain relationships with trade partners who can provide accurate and relevant information on the customers the firm seeks to serve, the competitors against which it must contend, and various environmental conditions in which it must compete. Developed specifically for the inaugural issue of the International Journal of Transitions and Innovation Systems as a guide for authors, this conceptual paper suggests topic areas, streams of research, and specific research questions for leveraging information towards firm competitive advantage in global, emerging, and domestic markets.

Suggested Citation

  • Frank G. Adams & R. Glenn Richey Jr. & Michael G. Harvey & Chadwick B. Hilton, 2010. "Information, intelligence and resource advantage: a multi-market multi-theoretic call for research," International Journal of Transitions and Innovation Systems, Inderscience Enterprises Ltd, vol. 1(1), pages 4-24.
  • Handle: RePEc:ids:ijtisy:v:1:y:2010:i:1:p:4-24

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijtisy:v:1:y:2010:i:1:p:4-24. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Carmel O'Grady). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.