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A preliminary study on the evaluation and improvement strategies of the service quality of shared green transportation mobility in Taiwan

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  • Che-Cheng Chang
  • Shu-Hsien Huang
  • Chen Chen

Abstract

The sharing economy especially that of electric light motorcycle scooters (e-scooters), contributes to both a green transportation system and increasing urban space. Given this, this study aimed to explore the current situation of service quality in the e-scooter sharing industry in Taiwan. A longitudinal approach was adopted for the purpose and a questionnaire containing 22 indicators was used to collect the data. The analysis of the results found that the ratings for the perceived importance were not aligned with those for satisfaction, indicating that the consumers found e-scooter sharing important but were not satisfied with the service provided. The findings serve as a useful strategic base for e-scooter business managers to evaluate and improve service quality, thereby boosting the sustainable development of the shared mobility economy.

Suggested Citation

  • Che-Cheng Chang & Shu-Hsien Huang & Chen Chen, 2026. "A preliminary study on the evaluation and improvement strategies of the service quality of shared green transportation mobility in Taiwan," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 54(2), pages 172-185.
    • Handle: RePEc:ids:ijsoma:v:54:y:2026:i:2:p:172-185
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