IDEAS home Printed from https://ideas.repec.org/a/ids/ijsoma/v53y2026i2p235-243.html

Exploring electronic gadget buying behaviour in India: a social media approach

Author

Listed:
  • Surbhi Goyal
  • Navdeep Kaur

Abstract

The aim of this study is to investigate the impact of demographic factors on consumer buying behaviour for electronic gadgets, within the context of Indian social media platforms. This study also explored how demographic information influences consumers' purchasing decisions on social media when it comes to electronic gadgets. This study utilises a quantitative research design. Firstly, quantitative data is collected through online surveys distributed on social media platforms to gather information about consumers' demographic characteristics and their buying behaviour for electronic gadgets. The gathered information analysis has been done with IBM SPSS Statistics version 22. The results of this study revealed that demographic information significantly impacted the consumer behaviour. Single and married individuals demonstrate varied buying patterns, highlighting the need for tailored approaches. Gender also exhibits different preferences, necessitating gender-specific marketing strategies.

Suggested Citation

  • Surbhi Goyal & Navdeep Kaur, 2026. "Exploring electronic gadget buying behaviour in India: a social media approach," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 53(2), pages 235-243.
    • Handle: RePEc:ids:ijsoma:v:53:y:2026:i:2:p:235-243
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=151751
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijsoma:v:53:y:2026:i:2:p:235-243. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=150 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.