IDEAS home Printed from https://ideas.repec.org/a/ids/ijsoma/v34y2019i3p405-420.html
   My bibliography  Save this article

Examining the service value chain of hypermarket retail brand value in Malaysia

Author

Listed:
  • Hasliza Hassan
  • Muhammad Sabbir Rahman
  • Abu Bakar Sade

Abstract

Understanding the behaviour of shoppers in hypermarket retailing has become crucial to discover the new potential to enhance the existing shopping experience. This research focuses on how the hypermarket retail brand value is built through the available service facilities by looking at the experience of shoppers and brand personality through a quantitative cross-sectional study. Based on structural equation modelling analysis, it is found that the shopping experience can be stimulated based on the available hypermarket services that are available in the hypermarket. This, indirectly, can also enhance the overall brand personality and brand value of the hypermarket retail brand. The key factor in developing hypermarket brand value is emphasising the service facilities that are provided in the hypermarket. The strength of the basics and the enhancement of the service facilities will influence the positive shopping experience and brand personality, which will provide a high return for the brand value. The findings are expected to provide insights for researchers and practitioners concerning the service value chain of hypermarket retail brand value.

Suggested Citation

  • Hasliza Hassan & Muhammad Sabbir Rahman & Abu Bakar Sade, 2019. "Examining the service value chain of hypermarket retail brand value in Malaysia," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 34(3), pages 405-420.
    • Handle: RePEc:ids:ijsoma:v:34:y:2019:i:3:p:405-420
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=103572
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijsoma:v:34:y:2019:i:3:p:405-420. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=150 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.