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An ACO-based algorithm for optimising the revenue of TV advertisement using credit information

Author

Listed:
  • Jun Mao
  • Jianming Shi
  • Jirapat Wanitwattanakosol
  • Shinya Watanabe

Abstract

We propose an algorithm to optimise a sum of products of revenue and credit information in TV advertising. This algorithm exploits the credit information of the advertiser and the ant colony system. To evaluate the performance of the algorithm proposed in this research, we conduct numerical experiments using real data in the Japanese TV advertising market. The results show that the method in this paper is efficient and promising.

Suggested Citation

  • Jun Mao & Jianming Shi & Jirapat Wanitwattanakosol & Shinya Watanabe, 2011. "An ACO-based algorithm for optimising the revenue of TV advertisement using credit information," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 5(2/3), pages 109-120.
    • Handle: RePEc:ids:ijrevm:v:5:y:2011:i:2/3:p:109-120
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