IDEAS home Printed from https://ideas.repec.org/a/ids/ijrevm/v4y2010i1p22-41.html
   My bibliography  Save this article

Determining R&D intensity under different market conditions

Author

Listed:
  • Mike Towler
  • Jonathan D. Moizer

Abstract

This paper develops a dynamic simulation to aid exploration of research and development (R&D) intensity, the percentage of revenue which an organisation invests in R&D. Simple analytic results for R&D intensity are obtained under the assumption that there is no market restriction on revenues per unit technology stock of the organisation. This indicates that early investment creates most value for an organisation. Several investment policies are then considered under differing market dynamics. No one policy is ideal under all market conditions, however the three policies of; tracking market growth, investing for value creation and targeting profit are all shown to provide guidance.

Suggested Citation

  • Mike Towler & Jonathan D. Moizer, 2010. "Determining R&D intensity under different market conditions," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 4(1), pages 22-41.
    • Handle: RePEc:ids:ijrevm:v:4:y:2010:i:1:p:22-41
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=30029
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijrevm:v:4:y:2010:i:1:p:22-41. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=99 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.