IDEAS home Printed from https://ideas.repec.org/a/ids/ijrevm/v10y2018i2p120-134.html
   My bibliography  Save this article

Typology of life insurance consumers: a Q-methodological study

Author

Listed:
  • Shiou-Yu Chen

Abstract

Life insurance has played an essential role of safeguarding the interest of people from loss and uncertainty, hence understanding the range of changing motivations and preferences of life insurance purchasing behaviours is a key challenge for both the insurance companies and the government. Extant research has identified many factors that affect the life insurance purchasing behaviours objectively, yet relative little dealt with consumers 'subjectivity toward their life insurance purchasing behaviour. This study adopted an in-depth methodology that incorporates both the quantitative and qualitative methods called Q-methodology to investigate life insurance purchasing behaviour among consumers particularly in Taiwan. The analysis revealed five main types of life insurance consumers: financial planning, family care, social value, life planning, and future prospects. The results provided some implications and guidance for formulating national policies, as well as effective strategies for improving the competitiveness of the insurance companies and the government.

Suggested Citation

  • Shiou-Yu Chen, 2018. "Typology of life insurance consumers: a Q-methodological study," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 10(2), pages 120-134.
    • Handle: RePEc:ids:ijrevm:v:10:y:2018:i:2:p:120-134
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=91833
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hany A. Saleh & Abdelkader Derbali, 2020. "The Importance of Internal and External Factors in Defining the Profitability of UK Insurance Companies," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 10(4), pages 25-39.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijrevm:v:10:y:2018:i:2:p:120-134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=99 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.