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Financial literacy and decision making: benchmarking a millennial's investment preference

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  • Satyakama Mishra
  • Manidatta Ray
  • Siddharth Misra

Abstract

The purpose of this study is to analyse the investment behaviour, preferences, and decision-making factors of the millennial investors. The millennial generation is causing a disruption in the financial industry. The investment strategy employed has led to the emergence of the current business model. In order for financial institutions to sustain and grow, it is imperative that they adapt to the needs of the millennial demographic. The demographic features exerted a significant influence on the investment behaviour of the millennial cohort. In addition, the decisions made by individuals regarding portfolio diversification through different financial instruments are influenced by their level of education as well as financial literacy. Investment preferences and rationales have evolved over time. The study comprehensively analysed major factors, excluding demographics that influence millennials' investment decisions, including influence of parents, to generate a macro-level perspective for predicting their investment patterns.

Suggested Citation

  • Satyakama Mishra & Manidatta Ray & Siddharth Misra, 2026. "Financial literacy and decision making: benchmarking a millennial's investment preference," International Journal of Process Management and Benchmarking, Inderscience Enterprises Ltd, vol. 22(2), pages 219-242.
    • Handle: RePEc:ids:ijpmbe:v:22:y:2026:i:2:p:219-242
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