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A study on investors' investment attitude towards selected investment decisions reference to Chennai City

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  • Prabu Anbalagan
  • Gajendran Arumugam

Abstract

One must consider many possibilities while selecting an investment and select the best one that is currently offered. It is a decision made after carefully weighing every alternative. This study explores the intricate relationship between socio-psychological factors and investment decisions, focusing on the mediating role of investment attitude. A sample of investors with a variety of financial holdings, such as gold investments, real estate, bank accounts, post office programs, and gold holdings, were able to take part in the survey because of convenient sampling (N = 373). It also shows how the association between sociopsychological factors and investment decisions is mediated by investment mindset. The research's conclusions should shed light on the factors impacting the investing decisions of Chennai-based investors. The results aim to advise financial practitioners, policymakers, and academics about enhancing financial literacy and optimising investing methods.

Suggested Citation

  • Prabu Anbalagan & Gajendran Arumugam, 2025. "A study on investors' investment attitude towards selected investment decisions reference to Chennai City," International Journal of Process Management and Benchmarking, Inderscience Enterprises Ltd, vol. 21(4), pages 434-456.
    • Handle: RePEc:ids:ijpmbe:v:21:y:2025:i:4:p:434-456
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