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From product supplier to solution provider - integrating a service perspective in the product innovation work process for non-assembled products

Author

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  • Thomas Lager
  • Per Storm

Abstract

In a survey mode of inquiry with informants in 19 global manufacturing companies in six sectors of the process industries, integration of product-service offerings (PSO) in the product innovation work process for non-assembled products has been examined. The results reveal that the case-companies have already come far on what one could characterise as a service infusion journey. The findings further indicate that it is advisable not only to articulate and institutionalise a PSO strategy during the contextualisation phase of a work process but also to include service development early in conceptualisation during pre-product development. A novel three-phase PSO sub-process has been developed and is proposed to be integrated in the product innovation work process. Apart from the confirmation of a need to deploy proper product launch strategies, a more general process-industrial dilemma has been identified related to the extremely long 'time-to-break-even' for product introductions during the post-launch phase.

Suggested Citation

  • Thomas Lager & Per Storm, 2023. "From product supplier to solution provider - integrating a service perspective in the product innovation work process for non-assembled products," International Journal of Process Management and Benchmarking, Inderscience Enterprises Ltd, vol. 15(4), pages 479-506.
    • Handle: RePEc:ids:ijpmbe:v:15:y:2023:i:4:p:479-506
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