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VR and AR for optimisation of packaging sample processes in the food procurement process

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  • Nils Brehme
  • Nils Finger

Abstract

Despite increasing market challenges, procurement remains in most companies comparatively inefficient and does not leverage widely available technologies to the extent possible. Hence, this research seeks to support the digitalisation of procurement by investigating the potential of two selected technologies, namely virtual (VR) and augmented reality (AR). This is done with a study on enhancing the packaging sample process in the particularly competitive food retail industry in Germany. In the context of increasing cost pressure, retailers are required to optimise and innovate procurement practices. By evaluating VR and AR as supplementary tools to traditional physical assessments, the study examines the technologies' impact on efficiency and responsiveness. Interviews with industry experts confirm VR's and AR's applicability across different product categories and emphasise considerable saving potentials for procurement. Considering related potentials and challenges, the technologies are best integrated as complementary solutions to established procurement methods, offering strategic advantages for sourcing operations.

Suggested Citation

  • Nils Brehme & Nils Finger, 2025. "VR and AR for optimisation of packaging sample processes in the food procurement process," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 24(4), pages 462-477.
    • Handle: RePEc:ids:ijpman:v:24:y:2025:i:4:p:462-477
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