IDEAS home Printed from https://ideas.repec.org/a/ids/ijpman/v23y2025i3p406-427.html
   My bibliography  Save this article

Investigating the impact of logistics practices on marketing performance of business enterprises: the mediating role of competitive strategy

Author

Listed:
  • Arega Enbiale Setegn
  • Gurudutta Pradeep Japee
  • Aklilu Berhanie Desta
  • Girma Moges Admassie

Abstract

This study examines the mediated influence of competitive strategy in the relationship between logistical practices and the marketing performance of business enterprises. To choose sample respondents, purposive, and simple random sampling approaches were employed. The useable and effective questionnaires for this study included 330 responses. The survey findings were examined with SPSS version 26.0 software as well as AMOS 24, a structural equation modelling application. The study found that procurement, manufacturing support, and distribution practices had a positive impact on marketing performance. Furthermore, competitive strategy acts as a statistically significant mediator between procurement practices, manufacturing support, distribution practices, and marketing performance. Even if the findings are encouraged, their effects remain limited. To compete successfully in business and improve marketing performance, companies must ensure efficient and effective raw materials, and implement quality control procedures to ensure consistent product quality and optimise distribution channels to effectively reach their target customers.

Suggested Citation

  • Arega Enbiale Setegn & Gurudutta Pradeep Japee & Aklilu Berhanie Desta & Girma Moges Admassie, 2025. "Investigating the impact of logistics practices on marketing performance of business enterprises: the mediating role of competitive strategy," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 23(3), pages 406-427.
    • Handle: RePEc:ids:ijpman:v:23:y:2025:i:3:p:406-427
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=146730
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijpman:v:23:y:2025:i:3:p:406-427. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=255 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.