IDEAS home Printed from https://ideas.repec.org/a/ids/ijpman/v14y2021i4p470-486.html
   My bibliography  Save this article

Impacts of social media on the buying intention of the consumers in Edinburgh, UK

Author

Listed:
  • Abdallah AlShawabkeh
  • Mohammed T. Nuseir
  • Ahmad Aljumah

Abstract

This research is based on the effects of social media marketing in enhancing customer awareness and its impacts on changing the buying intentions of the customers. Nowadays, social media created an opportunity for online consumers towards making online interactions with their peers and vendor companies through the internet. This study helps to understand the role of social media in developing e-commerce with the help of the SEM-PLS model. The collected data for the survey shows that social media interact with the consumers and increase their trust in enhancing their buying decisions directly. Perceived usefulness (PU) is also identified in this study. The result of the research is discussed thoroughly by the researcher. At last, proper implications, limitations, and recommendations are also drawn by the researcher.

Suggested Citation

  • Abdallah AlShawabkeh & Mohammed T. Nuseir & Ahmad Aljumah, 2021. "Impacts of social media on the buying intention of the consumers in Edinburgh, UK," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 14(4), pages 470-486.
    • Handle: RePEc:ids:ijpman:v:14:y:2021:i:4:p:470-486
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=116036
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijpman:v:14:y:2021:i:4:p:470-486. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=255 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.