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Product family positioning based on customer value

Author

Listed:
  • Yiyang Zhang
  • Jianxin Jiao

Abstract

To keep a competitive advantage, it is imperative for industries to deliver the 'right' product offerings to the target market. The selection of an optimal mix of product variants becomes a critical decision problem facing companies across industries, namely product family positioning. To deal with the dilemmas involved in the product family positioning problem, a maximising customer value model is proposed. A genetic algorithm is applied to solve the combinatorial optimisation problem. A case study of motor product family positioning is reported to validate the feasibility of the proposed methodology.

Suggested Citation

  • Yiyang Zhang & Jianxin Jiao, 2005. "Product family positioning based on customer value," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 2(4), pages 339-352.
    • Handle: RePEc:ids:ijpdev:v:2:y:2005:i:4:p:339-352
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