IDEAS home Printed from https://ideas.repec.org/a/ids/ijpdev/v29y2025i2p168-195.html
   My bibliography  Save this article

Pre-development of new products: case studies on practices, tools, and framework

Author

Listed:
  • José Carlos De Toledo
  • Marcela Avelina Bataghin Costa
  • Camila Fabricio Poltronieri
  • Sanderson César Macêdo Barbalho
  • Mario Orestes Aguirre González

Abstract

With the uncertainties of the market and technological innovation, the complexity becomes greater in the initial phases of product development. Through case studies, this work makes a comparative analysis between the theory and practice of the pre-development of new products in a sample of large Brazilian companies, in addition to providing a framework that helps in this process. Each company adopts its own model for planning and conducting pre-development activities, which differs from theoretical models. Some activities are common among the models in the literature and the companies surveyed. Some tools adopted to operationalise activities are common in all companies studied, such as benchmarking, brainstorming and market research. The proposed framework considers aspects such as type of market, company size, degree of product innovation and structuring of the product development process to define activities and support techniques for pre-development in each case.

Suggested Citation

  • José Carlos De Toledo & Marcela Avelina Bataghin Costa & Camila Fabricio Poltronieri & Sanderson César Macêdo Barbalho & Mario Orestes Aguirre González, 2025. "Pre-development of new products: case studies on practices, tools, and framework," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 29(2), pages 168-195.
    • Handle: RePEc:ids:ijpdev:v:29:y:2025:i:2:p:168-195
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=148392
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijpdev:v:29:y:2025:i:2:p:168-195. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=36 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.