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E-products pricing problem under uncertainty: a geometric programming approach

Author

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  • Mohsen Fathollah Bayati
  • Davood Shishebori
  • Kamran Shahanaghi

Abstract

Nowadays e-commerce plays an important role in many business activities, operations and transaction processing. The recent advances on e-businesses have created tremendous opportunities to increase profitability. In this paper, we present an optimal pricing and marketing planning where the primary objective function is to maximise the total profit. The proposed mathematical model is considered with different input parameters and coefficients in uncertain state, and we provide a suitable method that calculates a lower and upper bounds for the objective function of model. The application of proposed problem and solution method is demonstrated by a numerical example.

Suggested Citation

  • Mohsen Fathollah Bayati & Davood Shishebori & Kamran Shahanaghi, 2013. "E-products pricing problem under uncertainty: a geometric programming approach," International Journal of Operational Research, Inderscience Enterprises Ltd, vol. 16(1), pages 68-80.
  • Handle: RePEc:ids:ijores:v:16:y:2013:i:1:p:68-80
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    Cited by:

    1. Ata Allah Taleizadeh & Leila Aliabadi & Park Thaichon, 2022. "A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering," Operational Research, Springer, vol. 22(4), pages 4471-4516, September.

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