IDEAS home Printed from https://ideas.repec.org/a/ids/ijnvor/v8y2011i3-4p182-191.html
   My bibliography  Save this article

Eliminating the cyber 'lemons' problem with the e-reputation in e-commerce market: theoretical model and practice

Author

Listed:
  • Yong Pan

Abstract

Well reputation has a very important effect in eliminating 'lemons' problem that results from informational asymmetry. Its essence is to establish the trust between buyers and sellers. Based on the 'lemons' principle put forward by US economist George Akerlof who is one of Nobel Economics Prize Laureates in 2001, this paper set up an e-reputation model in e-commerce market, and analyse the mechanism of the e-reputation in order to offer a strategic thought for eliminating the cyber 'lemons' problem with the e-reputation. The author also puts forward some ideas and concepts such as 'separating equilibrium', 'e-reputation rent' and 'chains of e-reputation'. For providing empirical evidence, the paper discusses the cases from AUCNET (Japan) and TAOBAO (China).

Suggested Citation

  • Yong Pan, 2011. "Eliminating the cyber 'lemons' problem with the e-reputation in e-commerce market: theoretical model and practice," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 8(3/4), pages 182-191.
    • Handle: RePEc:ids:ijnvor:v:8:y:2011:i:3/4:p:182-191
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=39993
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Judy E. Scott & Dawn G. Gregg & Jae Hoon Choi, 2015. "Lemon complaints: When online auctions go sour," Information Systems Frontiers, Springer, vol. 17(1), pages 177-191, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijnvor:v:8:y:2011:i:3/4:p:182-191. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=22 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.