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Promoting trust in B2B virtual organisations through business and technological infrastructures

Author

Listed:
  • Ioannis Ignatiadis
  • Adomas Svirskas
  • Bob Roberts
  • Konstantinos Tarabanis

Abstract

The purpose of this paper is to propose ways to increase the level of trust in online Business-to-Business (B2B) communities, through the use of business and technological schemes. From the business point of view, two mechanisms are proposed: (1) the use of Service Level Agreements, special forms of contracts popular in the provision of IT services industry, which can be introduced to cover all legal and non-legal requirements of online trading; and (2) the establishment of Support Centres, which can act as intermediaries between companies in case of dispute, and which can guarantee the trustworthiness of the companies involved in e-commerce. From the technological point of view, the use of a peer-to-peer approach in B2B e-commerce is discussed. From an empirical perspective, the work within the framework of the European Union co-funded research project 'LAURA' is presented.

Suggested Citation

  • Ioannis Ignatiadis & Adomas Svirskas & Bob Roberts & Konstantinos Tarabanis, 2006. "Promoting trust in B2B virtual organisations through business and technological infrastructures," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 3(4), pages 395-411.
    • Handle: RePEc:ids:ijnvor:v:3:y:2006:i:4:p:395-411
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