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The triggers on compulsive online shopping of jeans

Author

Listed:
  • D. Manimegalai
  • S. Senthilkumar

Abstract

This study investigates the antecedents of compulsive online shopping for jeans and identifies the compulsive shoppers of jeans. This descriptive research collects data through an online survey; the sample size is 205 - purposive sampling design used for gathering the data. The study results are 53.2% of males and 51% of females fall into compulsive shopping for jeans. Model fitness analyses through linear regression the p-value is lesser than 0.05. Therefore, the independent variables show a statistical relationship with the dependent variables and predict the dependent variable. This study helps the marketer frame the marketing strategy based on buzz factors and compulsive triggers; it can increase the online jeans sale in the future period. After the lockdown, consumer prefers online mode shopping.

Suggested Citation

  • D. Manimegalai & S. Senthilkumar, 2024. "The triggers on compulsive online shopping of jeans," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 30(2), pages 206-219.
    • Handle: RePEc:ids:ijnvor:v:30:y:2024:i:2:p:206-219
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