IDEAS home Printed from https://ideas.repec.org/a/ids/ijnvor/v17y2017i1p88-102.html
   My bibliography  Save this article

The effects of post-adoption beliefs on continuance use of a microblogging service: the role of network externalities

Author

Listed:
  • Jian Xu
  • Xin Li
  • Hong Niu

Abstract

Users of the Chinese microblogging service have fallen a lot from 308.6 million in 2012 to 280.8 million in 2013 after an explosive growth in 2010. This fact drives us to consider why people join and continue to use microblogging. This study combined network externalities and expectation-confirmation theory of IS continuance, collected and analysed data of 532 samples by structural equation modelling (SEM) approach. The findings show that satisfaction is the most influential factor in people's continued use of microblogging, followed by usefulness. The perceived complementarity and the number of peers have significant effect on perceived usefulness, but the number of members has no significant effect on perceived usefulness. The perceived complementarity, number of members, and number of peers have significant effects on expectation confirmation. The implication of research and discussions provides reference for microblogging operators in marketing and operation.

Suggested Citation

  • Jian Xu & Xin Li & Hong Niu, 2017. "The effects of post-adoption beliefs on continuance use of a microblogging service: the role of network externalities," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 17(1), pages 88-102.
    • Handle: RePEc:ids:ijnvor:v:17:y:2017:i:1:p:88-102
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=83550
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijnvor:v:17:y:2017:i:1:p:88-102. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=22 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.