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Group cohesion, personality and leadership effect on networked marketing staff performance

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  • Kenneth David Strang

Abstract

An Australian-based marketing design team was studied (n = 127) to measure how leadership, personality and other factors impact their project performance. The teams were multicultural (91% were not Australian born) and they communicated almost exclusively using virtual communications software. Proven instruments were selected from the literature to measure transformational and transactional leadership perceptions, along with personality traits. Substitutes for leadership were recast as controls, namely cohesion, gender, and professional orientation. Descriptive statistics, correlation, and hierarchical linear modelling regression were used to test the hypotheses. Three factors had significant predictive effect: high cohesion, high transactional leadership and an agreeable personality trait.

Suggested Citation

  • Kenneth David Strang, 2012. "Group cohesion, personality and leadership effect on networked marketing staff performance," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 10(2), pages 187-209.
    • Handle: RePEc:ids:ijnvor:v:10:y:2012:i:2:p:187-209
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