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Marketing, manufacturing and logistics: an empirical examination of their joint effect on company performance

Author

Listed:
  • Krisztina Demeter
  • Krisztina Kolos

Abstract

Companies are complex organisations where a lot of activities have to work properly in order to reach success. Since organisational functions have separate literature and practical knowledge, we do have very little knowledge on how the various functions together contribute to company success. Based on a wide-scale empirical study on Hungarian competitiveness, we examine to what extent three functions of the supply chain, marketing, manufacturing and logistics, can contribute to business success. The results show marketing and manufacturing have larger effect on company performance than logistics. However, the three functions together play a minor, although significant role in company success.

Suggested Citation

  • Krisztina Demeter & Krisztina Kolos, 2009. "Marketing, manufacturing and logistics: an empirical examination of their joint effect on company performance," International Journal of Manufacturing Technology and Management, Inderscience Enterprises Ltd, vol. 16(3), pages 215-233.
    • Handle: RePEc:ids:ijmtma:v:16:y:2009:i:3:p:215-233
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