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Towards a Gradual Growing Strategy of small business: an analysis through the performance in the wine industry

Author

Listed:
  • Carmen Gallucci
  • Bice Della Piana
  • Gabriella Nave

Abstract

The Italian wine industry is characterised by the strong presence of small firms in which a thorough strategic planning aimed to growth and to maintain or improve competitive advantage is marginal. This results in a lack of financial, managerial and cognitive resources. Based on these considerations, we believe that it is critical for small wine businesses to reconsider their growth strategies. We propose a possible strategic path, named Gradual Growing Strategy. Selecting a sample of 100 small wine businesses, we analyse the inter-organisational ties, distinguishing between equity and personal ties and identifying three groups of firms. With the aim to identify a strategic path consistent with the specific growth needs of small wine businesses, we conduct a descriptive and a regression analysis on performances of these groups of firms.

Suggested Citation

  • Carmen Gallucci & Bice Della Piana & Gabriella Nave, 2015. "Towards a Gradual Growing Strategy of small business: an analysis through the performance in the wine industry," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 8(3), pages 187-198.
    • Handle: RePEc:ids:ijmpra:v:8:y:2015:i:3:p:187-198
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