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Explaining contextual factors affecting e-commerce adoption progression in selected SMEs: evidence from Botswana

Author

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  • Alice P. Shemi
  • Chris Procter

Abstract

This paper provides an interpretive account of contextual factors that affect the progression of e-commerce in six Small and Medium Enterprises (SMEs) in a developing country context of Botswana. The methodology followed multiple in-depth case studies, using semi-structured face-to-face interviews, website analysis, observation and document analysis. Results show that contextual factors peculiar to each SME provide better explanations on how SMEs progress in e-commerce adoption. At the high level of adoption, managerial innovativeness and the nature of the external e-commerce market has contributed to success in two SMEs, whereas the local business environment in combination with some organisational factors can explain the low-level and non-adoption in the other four SMEs. Future implications indicate that managers need to pay particular detail to the unique and idiosyncratic nature of SMEs in guiding decisions for e-commerce adoption in their firms.

Suggested Citation

  • Alice P. Shemi & Chris Procter, 2013. "Explaining contextual factors affecting e-commerce adoption progression in selected SMEs: evidence from Botswana," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 6(1), pages 94-109.
    • Handle: RePEc:ids:ijmpra:v:6:y:2013:i:1:p:94-109
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