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Resilience of a business: the case of Yellow Pages Directories

Author

Listed:
  • Terence Tse
  • Jerome Couturier
  • Lucie Roux

Abstract

This paper aims to study the strength and the resilience of a seemingly out-of-date business - the Yellow Pages Directories (YPD). Its main assertion is that having absolute technological advantage does not always enable a firm to succeed; human factors also play an important role in sustaining a company's competitive advantage. The first contribution of this paper is to provide a deeper understanding of the under-researched YPD business. The second is to examine the factors that enhance the resilience of a declining business facing the threat of new technologies.

Suggested Citation

  • Terence Tse & Jerome Couturier & Lucie Roux, 2012. "Resilience of a business: the case of Yellow Pages Directories," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 5(2), pages 149-169.
    • Handle: RePEc:ids:ijmpra:v:5:y:2012:i:2:p:149-169
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