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The changing nature of international business relationships and foreign language competence

Author

Listed:
  • Jonathan Swift
  • Yuelu Huang

Abstract

This paper examines the role of Foreign Language Competence (FLC) in international business, at a time when business activity, in general, is becoming increasingly international, and when the focus of business relationships is changing from that of a short-term, task-orientated approach, to one of a longer-term relationship orientation. As a consequence of these changes, the authors suggest that FLC should become increasingly focused on the development/maintenance of long-term business relationships, rather than the traditional short-term "sales-orientation" which has been the case so far. The paper is a conceptual contribution, which will be empirically tested at a later date.

Suggested Citation

  • Jonathan Swift & Yuelu Huang, 2004. "The changing nature of international business relationships and foreign language competence," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 1(1), pages 21-40.
    • Handle: RePEc:ids:ijmpra:v:1:y:2004:i:1:p:21-40
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