Toward an information processing model of ambidexterity and new product development: the curvilinear effect of team conflict

New product development (NPD) has been applied in various industries in the competitive environment, and it is also an important stage for long-term operation of companies to enhance NPD performance and product development efficiency. The objective of this study is to find the interrelationships among latent variables of NPD, and to investigate the curvilinear effect of team conflict. Two hundred and seventy-seven survey data were collected from NPD leaders or members, and these data were performed and employed by SPSS and partial least squares structural equation modelling (PLS-SEM). This study found that team reflexivity on team unlearning, team information processing, and ambidexterity has significant influence, and team unlearning has marginal significant effect on team information processing. Moreover, ambidexterity has a significant effect on both team information processing and NPD performance respectively, and team information processing also has positive effects on NPD performance. Finally, there is a significant curvilinear moderating effect of team conflict on NPD performance. Since previous studies did not develop a comprehensive model to integrate relevant research construct, the results of this study have provided a significant contribution for both academics and managers to investigate the ways to promote NPD performance.