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Boosting engagement: the motivational drivers of female millennials in Kolkata's IT hub

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  • Subhajit Pahari
  • Munmun Patra Pahari
  • Chittaranjan Behera
  • Aruna Polisetty

Abstract

This study explores the factors driving motivation among female millennial employees in IT organisations in Kolkata, India, and examines the link between motivation and employee engagement (EE) through the lens of self-determination theory. Using a mixed-method approach, primary data from 532 female employees in five major IT firms were analysed. Results highlight that non-monetary factors, including psychological safety, working environment, change leadership, job design, and well-being, significantly boost employee motivation. Notably, psychological safety and well-being emerge as the most influential, strongly enhancing employee engagement. This research contributes to the existing literature by offering both theoretical insights and practical strategies to motivate and engage female millennials, thereby addressing the high attrition rates in the IT sector.

Suggested Citation

  • Subhajit Pahari & Munmun Patra Pahari & Chittaranjan Behera & Aruna Polisetty, 2025. "Boosting engagement: the motivational drivers of female millennials in Kolkata's IT hub," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 18(5), pages 445-470.
    • Handle: RePEc:ids:ijmpra:v:18:y:2025:i:5:p:445-470
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