IDEAS home Printed from https://ideas.repec.org/a/ids/ijmpra/v16y2023i6p677-707.html
   My bibliography  Save this article

An enquiry through the lens of extended value-belief-norm theory to predict consumers' green hotel visit intention

Author

Listed:
  • Vivek Kumar Verma
  • Bibhas Chandra
  • Sumit Kumar

Abstract

This study intends to extend the value-belief-norm model en route to predict the behavioural intention of green hotel consumers. The study uses a self-administered questionnaire to collect data from 541 consumers purposively chosen and analysed by using a two-step approach of covariance-based structural equation modelling (CB-SEM). Results disclose that values, attitude, moral reflectiveness, and conscientiousness were found to significantly affect green hotel visit intention. The role of attitude towards green hotels was superior to moral reflectiveness and conscientiousness in green hotel visit intention. The robustness and predictive power of the posited model have been significantly improved from 38.4% to 54.3%.

Suggested Citation

  • Vivek Kumar Verma & Bibhas Chandra & Sumit Kumar, 2023. "An enquiry through the lens of extended value-belief-norm theory to predict consumers' green hotel visit intention," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 16(6), pages 677-707.
    • Handle: RePEc:ids:ijmpra:v:16:y:2023:i:6:p:677-707
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=133953
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijmpra:v:16:y:2023:i:6:p:677-707. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=91 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.