IDEAS home Printed from https://ideas.repec.org/a/ids/ijmpra/v10y2017i1p30-48.html
   My bibliography  Save this article

Consumption of organic food products: an emerging market perspective

Author

Listed:
  • Neena Sondhi

Abstract

The study was conducted by using a well-structured survey instrument designed to measure attitude, lifestyle and buying patterns of lead organic consumers. Non-probability convenience sampling approach was used to arrive at a total sample of 358 organic consumers. Exploratory factor analysis of the attitudinal and lifestyle related variables under study revealed the existence of five distinct factors. The Cronbach's alpha coefficient for the factors ranged from 0.63 to 0.857. Based on the grouped variables, the five factors were named as: health consciousness: cognitive component; health consciousness: behavioural component; environmental concerns; health over price and normative influence. The saved factors were then used to arrive at a three-cluster solution, namely, socially concerned; health conscious and environmental concerned consumer segments. Further the cluster analysis was validated through a discriminant analysis with 99.4% accuracy. Occupation, marital status and education had a significant association with the segment composition.

Suggested Citation

  • Neena Sondhi, 2017. "Consumption of organic food products: an emerging market perspective," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 10(1), pages 30-48.
    • Handle: RePEc:ids:ijmpra:v:10:y:2017:i:1:p:30-48
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=80648
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijmpra:v:10:y:2017:i:1:p:30-48. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=91 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.