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Factors influencing investment in internet money market funds: an extended TPB with perceived risk and trust

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  • Zhan Baihui
  • Ku Maisurah Ku Bahador
  • Rafeah Mat Saat

Abstract

The COVID-19 epidemic has led to the global financial crisis, and investors have turned to money market funds (MMFs) for safety. The development of internet finance has led to changes in China's financial environment. Internet money market funds (IMMFs) are favoured by more and more young investors because of their low-risk, high-liquidity operating model. Although low- and middle-income groups have a large amount of investable assets, these assets have not been effectively utilised due to the high investment threshold of traditional banks. This phenomenon highlights wealth inequality and the urgency of investment diversification. The research will analyse the factors that influence university students' investment intention in IMMFs based on the extended theory of planned behaviour (TPB).

Suggested Citation

  • Zhan Baihui & Ku Maisurah Ku Bahador & Rafeah Mat Saat, 2025. "Factors influencing investment in internet money market funds: an extended TPB with perceived risk and trust," International Journal of Monetary Economics and Finance, Inderscience Enterprises Ltd, vol. 18(6), pages 428-452.
    • Handle: RePEc:ids:ijmefi:v:18:y:2025:i:6:p:428-452
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