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Towards a vibrant automotive museum: an entrepreneurial approach

Author

Listed:
  • Jace Baker
  • Patrick S. McInturff

Abstract

Many museums struggle to attract patrons and maintain their financial viability while retaining their integrity as institutions among serious curators, collectors and academics. The authors chose a niche player in the museum world, but one with a huge enthusiast base from this to garner additional patronage and present a model for developing and implementing a successful strategy.

Suggested Citation

  • Jace Baker & Patrick S. McInturff, 2009. "Towards a vibrant automotive museum: an entrepreneurial approach," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 7(2), pages 142-162.
    • Handle: RePEc:ids:ijmede:v:7:y:2009:i:2:p:142-162
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