Synergistic impact of artificial intelligence service performance and employee engagement on enterprise development and job satisfaction

This study integrates a unique service quality model with social exchange theory to examine how artificial intelligence service performance and employee engagement influence employee satisfaction. Specifically, it investigates the mediating role of employee engagement in the relationship between artificial intelligence service performance and employee satisfaction. Data were collected from 270 employees working in leading IT companies across Tamil Nadu, India, and analysed using Smart PLS. The findings highlight that artificial intelligence services, responsiveness, reliability, empathy, and assurance positively contribute to both engagement and satisfaction. These results indicate that effectively leveraging these artificial intelligence services factors can significantly enhance employees' job satisfaction. Consequently, this study provides practical insights for enterprises aiming to implement artificial intelligence technologies strategically to boost employee satisfaction. Over time, artificial intelligence, as demonstrated, will play a critical role in enhancing human resource management and enterprise development.