IDEAS home Printed from https://ideas.repec.org/a/ids/ijmede/v19y2020i1p42-57.html
   My bibliography  Save this article

Learning preferences and brand management in the Thai housing estate industry

Author

Listed:
  • Vissanu Zumitzavan

Abstract

This research scrutinises the linkages between manager learning preferences (LP), brand management (BM), and levels of firm performance (FP) of housing estate firms in Thailand. Mixed methods were applied. The research objectives were to understand the relationship between the independent and dependent variables, and to provide recommendations on how to increase firm performance. The findings suggest that the optimal LP for managers of housing estate firms are the pragmatist, reflector, activist, and then theorist learning preferences, whilst BM was established as a mediator.

Suggested Citation

  • Vissanu Zumitzavan, 2020. "Learning preferences and brand management in the Thai housing estate industry," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 19(1), pages 42-57.
    • Handle: RePEc:ids:ijmede:v:19:y:2020:i:1:p:42-57
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=104176
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijmede:v:19:y:2020:i:1:p:42-57. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=89 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.