IDEAS home Printed from https://ideas.repec.org/a/ids/ijmdma/v25y2026i3p309-330.html

Factors influencing consumer behaviour towards smart textile clothing from the outlook of emerging markets

Author

Listed:
  • Sandro Alberto Sánchez Paredes
  • Gabriela Ramírez
  • Manuel Bryan Salvador

Abstract

This study examined how cultural, social, personal, and psychological factors influence consumers' decisions to purchase smart clothing. A quantitative, correlational-descriptive methodology with a non-experimental and cross-sectional design was used, utilising consumer data from Lima, Peru. Validation was conducted through a survey adapted from a pioneering instrument in this market. Results show that these factors impact consumer behaviour towards smart textile clothing differently, with personal and cultural factors having a greater influence and social factors having less. Companies are advised to educate and inform customers about the benefits and drawbacks of these garments to enhance their reputation among existing customers, particularly athletes, and attract new customers from the general population unfamiliar with the product.

Suggested Citation

  • Sandro Alberto Sánchez Paredes & Gabriela Ramírez & Manuel Bryan Salvador, 2026. "Factors influencing consumer behaviour towards smart textile clothing from the outlook of emerging markets," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, vol. 25(3), pages 309-330.
    • Handle: RePEc:ids:ijmdma:v:25:y:2026:i:3:p:309-330
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=153694
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijmdma:v:25:y:2026:i:3:p:309-330. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=19 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.