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Fandom as a mode of second production: active audienceship of the rising shadow

Author

Listed:
  • Saara L. Taalas
  • Irma Hirsjärvi

Abstract

Looking and visuality imply an audience. The aim of this paper is to open audience's passive role as a communicative receiver for discussion. The paper will focus on the productive practices of a digital fandom network of science fiction and fantasy genre literature. It connects Walter Benjamin's notions of the afterlife of texts and the translator's task (1924, 1936) to fandom as a productive network (Fiske, 1992; Jenkins, 1992). The empirical analysis draws from an ethnographic study of a Finnish science fiction and fantasy literature fandom Rising Shadow digital network, www.risingshadow.net. The analysis illuminates how networked exchanges produce translation zones and loving closeness as a form of afterlife of genre texts facilitating learning, accumulation of expertise within fandom network, and even professional development that is linked to commercial publishing and fan production in media.

Suggested Citation

  • Saara L. Taalas & Irma Hirsjärvi, 2013. "Fandom as a mode of second production: active audienceship of the rising shadow," International Journal of Management Concepts and Philosophy, Inderscience Enterprises Ltd, vol. 7(3/4), pages 245-262.
    • Handle: RePEc:ids:ijmcph:v:7:y:2013:i:3/4:p:245-262
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