IDEAS home Printed from https://ideas.repec.org/a/ids/ijmcph/v2y2006i2p154-167.html
   My bibliography  Save this article

Influence of mentoring in Market Orientation: an empirical investigation

Author

Listed:
  • Juan Gabriel Cegarra-Navarro
  • Daniel Jimenez-Jimenez

Abstract

The term Market Orientation (MO) includes the ability of the organisation to generate, disseminate and use superior information about customers and competitors. Mentoring can be a powerful way of developing mentee insights, skills, values and beliefs. Therefore, mentoring interventions can help firms develop Intelligence Generation (IG), intelligence dissemination and intelligence responsiveness. This paper examines the explanatory power of mentoring on MO components through an empirical investigation of 69 SMEs in the Spanish Telecommunication sector using repeated measures ANOVA validated by factor analysis. The conclusions indicate that, although mentoring is a key factor to foster processes such as intelligence creation and intelligence responsiveness, other processes of MO as intelligence dissemination may occur in the absence of mentoring.

Suggested Citation

  • Juan Gabriel Cegarra-Navarro & Daniel Jimenez-Jimenez, 2006. "Influence of mentoring in Market Orientation: an empirical investigation," International Journal of Management Concepts and Philosophy, Inderscience Enterprises Ltd, vol. 2(2), pages 154-167.
    • Handle: RePEc:ids:ijmcph:v:2:y:2006:i:2:p:154-167
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=10266
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijmcph:v:2:y:2006:i:2:p:154-167. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=90 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.