Indian (Hindu) religious strands as new signposts to sustainable business management

Sustainability becomes a central value for any development process in the world and turns out to be an experiential learning method. Among the various business management approaches, the sustainable business model has gained significant momentum today. A considerable amount of research is done for the identification and determination of distinct aspects concerning the economic, ecological, and social dimensions of sustainability in business practices. This article is about the human aspects of sustainable business strategies. The current managerial rationality does not completely determine contemporary workplace management. It is also influenced by religious convictions because human behaviour – personal, professional, and social – is embedded in religious beliefs and practices. It is therefore supposed that Hindu beliefs and convictions can also support eco-innovative business and management strategies. This paper aims to develop a more humane managerial alternative to the workplace and sustainable business, taking into account Hindu religious components. An analysis of current business strategic management from a holistic perspective re-establishes the forgotten humane aspect of employees by reclaiming their irreducibility.