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The influence of strategic decisions for provision of product (service) on the customer's priorities: case study of automotive industry

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  • Arash Apornak

Abstract

The sale management plays the main role in the company's profit. The main goal is to find the best time for offering the price to automotive industry customers, the categorisation approaches and the brokers' advices. Today, the automotive industry market experience problems during the recent years and this is the first study that examines the subject in automotive industry products which provides some useful information for sellers and managers of marketing in order to perceive the decision making process based on the customers' purchase. In the current research, the strategic decision influences the production provision on customers' priorities in the study of automotive industry. Case study has been examined and the hypothesis is provided and due to data analysis, all of the hypotheses are confirmed.

Suggested Citation

  • Arash Apornak, 2019. "The influence of strategic decisions for provision of product (service) on the customer's priorities: case study of automotive industry," International Journal of Management Concepts and Philosophy, Inderscience Enterprises Ltd, vol. 12(4), pages 422-432.
    • Handle: RePEc:ids:ijmcph:v:12:y:2019:i:4:p:422-432
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