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Two omni-channel fresh food retailers from a supply chain perspective

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  • Wenzhou Wang
  • Junmin Yi

Abstract

Today, the advent of digital channels has changed the face of the retail business. This paper examines two omni-channel retail pioneers in China's fresh food business: Hema Xiansheng and super species. Their supply chains are analysed under two models of hierarchies: strategically, there is an integration of channels, resources, service strategy, stores, and locations; tactically and operationally, the main focus is on their layout, warehousing, distribution, pickup, delivery, and technology. Their performance is compared and discussed, and the shortcomings are also identified. Finally, the future of these omni-channel innovations is predicted with a discussion of some findings and suggestions.

Suggested Citation

  • Wenzhou Wang & Junmin Yi, 2025. "Two omni-channel fresh food retailers from a supply chain perspective," International Journal of Logistics Systems and Management, Inderscience Enterprises Ltd, vol. 52(2), pages 164-175.
    • Handle: RePEc:ids:ijlsma:v:52:y:2025:i:2:p:164-175
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