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Investing in ergo-iconic value of distance scientific seminars organisers in the COVID-19 pandemic to improve organiser performance

Author

Listed:
  • Andriyansah
  • Zainur Hidayah
  • Rulinawaty
  • Mery Noviyanti
  • Endi Isnarno
  • Rahayu Indriasari

Abstract

This study aims to implement the ergo-iconic value for online seminar organisers to increase the number of seminar participants. The indicators of this research are related to the performance of seminar organisers with variable management performance, seminar theme, seminar implementation time, material and discussion, and material and discussion. Ergo-iconic value is a sense of comfort positioned by the organiser with inherent characteristics of the parties organiser. Snowball technique research data as many as 543 respondents. Research results find that the score of comfortable distance seminar participants far lies in the seminar media, time maintenance, and themes and speakers offered by the party organiser. Other indicators of investigation score comfortable for seminar implementation is the ability to communicate with participants and the depth and breadth of the material presented for scientists. The implication of this research is that seminar organisers can use ergo-iconic value investment to improve quality and add comfortable value for seminar participants.

Suggested Citation

  • Andriyansah & Zainur Hidayah & Rulinawaty & Mery Noviyanti & Endi Isnarno & Rahayu Indriasari, 2025. "Investing in ergo-iconic value of distance scientific seminars organisers in the COVID-19 pandemic to improve organiser performance," International Journal of Knowledge and Learning, Inderscience Enterprises Ltd, vol. 18(3), pages 331-345.
    • Handle: RePEc:ids:ijklea:v:18:y:2025:i:3:p:331-345
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